UDIOBOOK
PROMOTION IDEAS
- Promote audio versions with print version - through stickers, book shelf markers, or displays.
- Include audiobooks on "Staff Recommendation" lists
- Encourage sound samples through sites like Sound Cloud
- Share audio bites from "Why
Favorite Authors Love Audiobooks"
CD' s ARE STILL THE MOST POPULAR FORMAT
- 65% of audiobooks sold are in CD format - Audio Publishers Association Sales Survey 200
- Most
listeners
are still listening on CDs
but 15%
of adults
and 19%
of teens
have downloaded
an audiobook - Audio
Publishers Association Consumer Survey 2010
